This is the next part of the second chapter of the project … FASHION BLOGS.
Note: If u are gonna make “copy paste” or use part of the following text dont forget to mention me in the bibliography, credits, etc.
If you have any further questions or wanna know more about it send me an email or comment on the blog
2.1 Types of fashion blogs
As mentioned before, this is a new subject and there are not many published documents or research behind it. Above there is a categorization of fashion blogs, it’s a general criteria, but at the same time it allows us to understand the difference in the content, type of author, quality, etc of fashion blogs, making it easier to understand and follow them while navigating the web.
Fashion blogs can be divided into 3 categories:
2.1.1 By writer’s skill
Fashion blogs may be written by insiders, outsiders or aspiring insiders. But, what does this mean? Here a brief explanation of each kind of writer’s expertise and examples of each.
a) Insiders are people who work (or have previously worked) in the fashion industry or for the traditional fashion media. In addition, some fashion insiders blog
! *+!occasionally as guest on larger sites. For example, Scott Shuman from The Sartorialist. http://thesartorialist.blogspot.com/ his blog has grown so much it now participates at GQ and style.it .
b) Outsiders are people who understand a lot (or at least have strong-minded opinions) about fashion, usually by virtue of being very devoted consumers of the industry.
For example Chiara Ferragni from The Blonde Salad. http://www.theblondesalad.com/
c) Aspiring insiders are people who want to work in the fashion industry or media and believe their blog may provide an entry into a mainstream fashion writing job. Examples of people who have been employed within the fashion industry on the strength of their blogs include:
• Manolo the Shoe Blogger, who now has a weekly column in the Express Washington Post Publication. http://shoeblogs.com/
• Heather and Jessica from Go Fug Yourself, who recently covered Fashion Week for New York Magazine. http://gofugyourself.celebuzz.com/
But sadly there are few success stories like the mentioned above, usually independent fashion blogging won ́t lead to a job or a carreer, its just a hobby that if wanted to be done properly takes a lot of time and a deep passion for fashion, giving you the chance to connect with people worldwide with the same keen interest for the industry. These connections are usually done by fashion social networking, subject that will be further on analyzed.
2.1.2 By theme
Most flourishing fashion blogs follow a specific theme or angle. Some narrow their field to one type of fashion item e.g. shoes, handbags or accesories. Some specialise in a particular price point: usually either very high-end or very budget conscious. Some cover celebrity fashion exclusively, such as http://fashionpaparazzis.com/ while others cover street style for example http://jakandjil.com/blog/. Some cover a mix of two or more of these topics, to mention a few http://www.fashionising.com/ or http://www.myfashioncents.com/ . Many show the authors own personal style and ask for the readers opinion for instance http://www.thecherryblossomgirl.com/
2.1.3 By ownership
Fashion blogs may be owned either by individuals or by companies. As is free to have a blog, everyone is allowed to have one, but as individuals are allowed to have them companies also.
The types of companies now running fashion blogs include large mainstream media organizations and fashion retailers. Condé Nast Publications is a mainstream media organization with fashion blogs also fashion retailers belong to this category for example Bluefly, Net-a-porter, Yoox, etc.
Why are these publication and retails companies going online? In further chapters we’ll review in detail the e-tail or online subject, so now I would like to make some notes about fashion Publications and Blogs.
Online Fashion Communication
Dayanira Ruiz Domus Academy Master in Fashion Management
Academic Year 2010
Master Director Annagemma Lascari
Project Leader Francesca Ballini